Friday, August 15, 2014

Westdale Sale

Our sale at James St has been going all month, but now we've also added Westdale to the sale festivities! Starting Monday, most pieces at Westdale will be on sale for 30% off!  Here's just a few of the great deals you'll be able to find:

Valerie Dumaine Corbin Blazer - reg $170, on sale $125.30
Anna Kari Scoop Linen Tee - $100 (not on sale)

Eve Gravel Flying Fish Skirt - reg $162, on sale $113.40
Anna Kari Eyelet Linen Tank - $84 (not on sale)
Twisted Whimsy Necklace - $72.00 (not on sale)
Birds of North America Canard Top - reg $136, on sale $95.20
Valerie Dumaine Emile Shorts - reg $135, on sale $94.50

Betina Lou Bea Top - reg $125, on sale $87.50
Dagg and Stacey Camden Shorts - reg $124, on sale $86.80
Valerie Dumaine Fabi Dress - reg $199, on sale $139.30
Brooklyn Rehab Tassel Necklace - $28 (not on sale)

Birds of North America Rossignol Top - reg $129, on sale $90.30
Dagg and Stacey Camden Skirt - reg $140, on sale $97.99
Birds of North America Manchot Dress - reg $179, on sale $125.31

And that's just a sneak peek! There's lots more on sale, as we prepare for all the fall stock that is making it's way to us right now. The sale begins Monday and will go all week, but pieces tend to go quickly so hurry down.

Thursday, August 14, 2014

Minnow Bathers

It may not feel like it today, but August always means swimming time to me. When those heat waves roll in the only place I want to be is in a pool or lake or lazy river, which means I'm always on the hunt for the perfect bathing suit. Well, I think I may have found a few winners:

Tidal Top: $85, Tidal Bottom: $85
Available at James St shop only

Volcano Top: $85, Volcano Bottom: $85
Available at James St shop only 

Tidal Maillot: $170
Available at James St shop only 

Tomb Top: $85, Tomb Bottom: $85
Available at James St shop only 

Minnow Bathers is a Toronto based swimwear company that was the vision of two best friends who decided to start a business together. Maybe that's why Hollie and I love these bathing suits so much, but it also has a lot to do with how absolutely beautiful they are.  We have all the above bathing suits in stock at our James Street shop right now, but they are going quick so hurry in!

Wednesday, August 13, 2014

Times Two!

Well, we did it!

Photo via Beaux Mondes

White Elephant has officially been open for business in Westdale for just over a week, and it feels great.

Stephanie from Beaux Mondes stopped by on our opening day in Westdale and took some beautiful pictures of the shop. We're so happy with the way it turned out, and the way she captured the shop in her photos. Please check out her blog for more photos and a quick interview with Hollie and I.

Hollie and I are currently working at both shops, along with a great team of fabulous ladies you may see on our Instagram feed from time to time. Please excuse our sometimes slow social media posting as we try to get into a groove of running two businesses, we promise to get better at it soon!

In the meantime, please stop in and visit us at either location.  Our hours are as follows:

James Street: 
Monday: closed
Tuesday: 11-6
Wednesday: 11-6
Thursday: 11-8
Friday: 11-8
Saturday: 11-6
Sunday: 12-4

Monday - Thursday: 10-8
Friday: 10-9
Saturday: 10-6
Sunday: 12-5


Wednesday, July 16, 2014

We Heart Hamilton

I'm not really sure how to start this post, because I am really so overwhelmed with gratitude that I feel like no matter what I write, it will never fully translate. I wish I could dissect my chest and show you how full of love and happiness my heart is.  I guess that's a good enough start to a blog post as any.

After much deliberation and many bank meetings and budgeting and knots in our stomach, Jane and I launched an Indiegogo campaign to fill in all the gaps of what traditional financing wouldn't cover for our second location opening in Westdale. We love to do things the old fashioned way, and over the years we've taken out and paid back a few business loans to grow our little shop. We've done the same now to open the second location, but because we are still a small business it's not as easy to get as much as we really need.

So, nervously (and somewhat sheepishly inside) we decided to run a crowd-funding campaign. Maybe our customers and friends and families would help us to generate the funds we needed to make our new space the best White Elephant that it could be. Maybe we'd come up with really great rewards and perks so that it didn't feel like a straight donation, but more like they would be getting full value for their dollars spent. And that's just what we did, and we weren't at all prepared for the response.

SO many likes, SO many shares, SO many congratulations, SO many kind words, SO much excitement for us, and SO many donations to our campaign. There aren't enough words to express how loved and encouraged and supported you all made us feel. The bank may make us feel like we're just a small business, but the community behind us makes us feel like giants. We hit our goal, and then some, and we are indebted to those who supported in any way. Good vibes helped us just as much as every dollar.

We get to keep doing what we love, and we're so happy that you love what we do too. Thank you, thank you, thank you. Truly and sincerely and forever.

We got the keys to 1032 King Street West at the beginning of July, and the first thing we did was get more cut. With the special cat decals. How else would we have told them apart from our James Street North keys?

These are the first photos I took of the space. I don't think we had even signed the lease at this point, but we were pretty certain that this was going to become our second home. Previously a jewelry store for 17 years, it has all the old charm that we seek out.

Layers of renovations had been done over the years, so everything was stripped away to original walls, original flooring, and new electrical was run. You can almost feel buildings breathing a sign of relief when this happens.

Now we're running errands 24/7 to get things all in place for our August opening. We have our contractor Angie sanding and staining the beautiful original hardwood right now. We measured the space and are now in the process of figuring out fixtures and shelving and racks. That may include us learning how to solder which I am equal parts nervous and excited about.

A little bit more progress with the drywalled ceiling. There's still paper over the windows, but we have a feeling it's going to be a pretty bright space. It also means two times the amount of crafty window displays per year! I hope we can keep up!

I have to admit, one of my favourite parts is the fun stuff like finding antique furniture and decor to go in the space. Choosing new wallpaper is right up there too.

I rode my bike to the shop for the first time this week, as that will be my main method of transportation. Luckily, I live really close to the Hamilton Waterfront Trail, so check out the views along my commute! Unreal. And only a 20 minute ride. Hamilton, I don't only love you for your super supportive community, but for your beauty too.

We might be a little quiet over here, and on Facebook and Twitter and Instagram while we get things in place for the opening. We're aiming for August 1st, and we think that our timelines are right on so far, but we'll know better shortly. If you bought a perk from the campaign, we'll be sending those out, or notifying you for pickup as soon as the dust settles at the new shop.

Thank you again so very much for believing in us. We love working hard for this city, and we are so inspired to work that much harder with all of your support behind us.

Thursday, June 26, 2014

You're All So Great

Wow! Yesterday we announced our Indiegogo campaign, and we were a little bit nervous to do so. We were worried about asking for financial help, but this time around we  needed some assistance and you guys really came through! This is me and Hollie following along with the campaign while on Facetime. We're so so thankful to everyone who has donated, as well as for all the likes, shares, re-posts, comments and high fives you have all given us.

The campaign will keep going until July 15th, by which time we will be knee deep in the middle of store renovations, floor refinishing, sign painting, staff training, and all sorts of other things. I have a feeling it's going to fly by, so we just wanted to stop and say thank you before we get carried away! We have the best customers, friends and supporters out there.

You can keep visiting and sharing our campaign through the link here: Help us open a second White Elephant shop! 

Also, there's this:

Wednesday, June 18, 2014

S/S '14 Lookbook

You may have seen our S/S '14 lookbook that we launched last week, shot by the incredibly talented Claire Dam. We wrote about the experience here a little while ago, because it was such an inspiring day to work with so many talented women and to watch our ideas come to life. Along with Claire, we worked with A & J Beauty on hair and makeup, Jessica Hunter on floral styling, and Emma and Katie as our beautiful models. Plus a whole bunch of talented baby lambs.

Selecting the shots that made it into the lookbook was no easy task, and I had to continually edit myself and cut it down, or else we would have ended up with lookbook that was hundreds of pages long. Luckily, we have this handy blog that we can show off all the shots that didn't make the cut, and what better time to do so than during Hamilton Fashion Week?

The Birds of North America Poule dress ($209) is one of our favourites for summer, and also comes in navy. Lamb not included.

Seersucker is such an effortless and easy, yet chic look to pull off in the summer. This Betina Lou Juliette dress ($180) nails it.

The Betina Lou Bea top ($125) is paired here with the Etourneau shorts from Birds of North America ($139). Those lambs kill me in every single photo.

Katie is wearing the Dagg and Stacey Alemany sweater ($116) with a pair of Valerie Dumaine Emile shorts ($135). Emma is wearing the Eve Gravel Guyane dress ($176). Both are great summer looks that can easily transition into fall with the addition of some layering pieces. Not that we're thinking about that yet.

We've carried Snoozer Loser's line of hand-printed scarves since the very beginning in the shop, and now we are pleased to be carrying a selection of their clothing pieces. This hand-printed shift dress ($210) is made from 100% Irish linen and is a dream to wear.

You can't see too much of the Amanda Moss seersucker and linen 007 ($238) dress in this shot, but trust me, it's a good one. I love this photo so much. The ivy draped across Katie's shoulder here, styled by Jessica Hunter, reminds me of Artemis or Athena or some other ancient goddess.

The Betina Lou Frida top ($140) and Dagg & Stacey Kensington pants ($140) look right at home amongst the willows and weeds.

We just got a restock of the awesome Mimi Hammer bathing suits (tops $64, bottoms $60) because we can't keep them on the shelves very long at all. These suits are incredibly cute and look good on everyone! Truth.

And my favourite shot of the day. Sorry Katie, but this photo of you and Romeo the rooster freaking out is just too funny not to share. Katie is wearing Rosehound Apparel's pizza sweatshirt and the perfect Betina Lou Millie shorts.

Claire was a champ and also shot the whole day on 35mm film, and the results were breathtaking. I am always finding inspiration in the otherworldly, and the ghostly look of these shots are perfection.

Just chillin' with the team at the end of a pretty great day. We hope you enjoyed our S/S '14 lookbook as much as we enjoyed putting it together!

Monday, June 16, 2014

Real Women Wear Birds

We have so much to talk about! But first and foremost is our Birds of North America pop-up shop happening this week, exclusively in sizes 12-16, with a couple of size 10's scattered about in there too. Birds of North America is such a beautiful, impeccably made clothing line, and we're so glad that designer Hayley is passionate about making her clothing in sizes you can't always find in boutiques. We want to support this initiative as much as we can, so we thought what better time to do a pop-up shop in these sizes than during the first ever Hamilton Fashion Week, June 16-21st. We're all about fashion being accessible and inclusive over here.

I asked one of my best pals Courtney if she wouldn't mind trying on a couple of dresses for fun, so that she could also become a superstar blog model. She wears a good dress.

Hayley pulled from past collections as well as the current season, so prices on each piece vary. This Hawfinch dress is only $70, and for a sweet Canadian-made dress, it doesn't get much better than that!

The adorable Autruche dress is in a blue and red seersucker fabric and retails for $194. So so so cute!

The Tick-tick dress is super flattering, fun, and goes for $70. We also have a skirt version for only $40!

I love this outfit. We paired this season's Rossignol Top ($129) with it's cute contrasting Peter Pan collar and the Shoreler Skirt ($40) with a classic toile fabric from two seasons ago for a pretty smart and sophisticated look.

This Hummingbird Dress ($70) is begging to be taken on a bike ride across the city. Maybe one that ends up at an ice cream shop? Yes, I think that's the perfect plan.

Most of Hayley's dresses include pockets, which every lady knows is a +1 score for the piece right off the bat. The Rosefinch dress ($60) is no exception, and comes in blue too!

There are SO MANY more great pieces dying to find good homes. And not just dresses, but skirts and tops and pants too! We're really excited about this event, and hope you'll pop in one day this week. The pieces will be out from Tuesday-Sunday and then they are gone gone gone!

We're also teaming up with Fat Girl Food Squad for the event, and they'll be stopping by Thursday evening to do a talk on style. We love these ladies and what they stand for and can't wait to see where the discussion goes. Oh! And we'll have yummy refreshments too. The whole thing goes down at 7pm on Thursday in the shop. Pop on by

Thursday, May 22, 2014


We're not very good at keeping secrets and we have been bursting to share this one.

Meet our new store! Hello Westdale! 1032 King Street West will become home to our brand new second location! We won't be opening until late summer, but now that everything is final we can finally share the news with you. PHEW.